☛ P O M P O M ' S S A N D W I C H E R I A
Branding ✧ Packaging Design
Pom Pom’s Sandwicheria and Teahouse is known for over-the-top subs, variety of teas, and funky, eclectic atmosphere. Their brand refresh aims to incorporate their fun personality into their visual identity through playful colors, typography, and packaging.
The wordmark, menu, and receipt paper design reiterates the idea of stacking, like Pom Pom’s mile-high sandwiches. The ingredients provided the inspiration for the typographic pattern on the napkins and sandwich wrappings while the cheeky “inside-out” sandwich boxes hints at the culinary treasure inside.